Couples having their first child are 2.5 times more likely to use the Yellow Pages.Movers are 2.1 times more likely to use the Yellow Pages.People getting married are 2.4 times more likely to use the Yellow Pages.People making a first-time financial investment are 3.1 times more likely to use the Yellow Pages.
2 Following are some specific life events that increase Yellow Pages usage: In fact, a study by CRM Associates has found that major life events drive 80-90 percent of Yellow Pages usage. For example, when you buy or sell your home, get married, move to a new city, or change jobs, the Yellow Pages are there to help. As such, usage of Yellow Pages directories depends highly on major life events instead of entertainment or proximity. So, who uses the Yellow Pages anymore? One of the main things to keep in mind is that the main purpose of the Yellow Pages is to satisfy a need, not an interest group. 1 Here are a few major reasons that life changes affect Yellow Page usage significantly: Yellow Pages Satisfy a Need It is these transitional times that require you to make specific purchases, and the Yellow Pages is the number-one resource consumers use, according to a recent study by the Local Search Association. Though it may seem a bit odd, one of the biggest factors that increases Yellow Page usage is major life changes such as marriage, buying a house, a new baby, or getting a new job.
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